Instagram is a mobile app that allows customers to instantly take and/or add photos and quickly edit them using an unique set of filters along with a branded tilt-shift feature (3-D effect) that sets them apart from the relax. It’s taken off in popularity quicker than any other mobile app and it is most likely the reason the person standing in collection next to you at Starbuck’s is taking a picture of the pastry case for no apparent reason. Instagram is addictive and it has a whole country of iPhone and Android users hooked. And where the public goes, your business should follow.
If you’re the owner of your company and/or the person responsible for branding and social media, you should be privy to the particular 6 Reasons Instagram is perfect for your business:
1 . Instagram is Instantaneous
There is no waiting around until you get back to your home or office to take full advantage of Instagram for brand building. Using your apple iphone or Android, you snap the particular photo, edit, upload, add a comment (remember to #hashtag keywords), and promote from your brand’s profile within mere seconds.
2 . No Duplicate Accounts Needed
Unlike Facebook and Google+ exactly where you’re required to set up a lengthy personal profile before you can set up a brand page, you are allowed to jump right in as a brand on Instagram without any consequence. It’s a fairly easy set up procedure.
3. Everyone Has an Inner-Photographer
Several business owners are at a loss with regards to using social networks to grow their client base for the most part because they do not have a way with words or know how to hone their creative juices for content material marketing. But everyone likes taking photos and let’s be honest – almost every one of us feels like we have a knack behind the camera. While darkroom results often prove otherwise, the ease and foolproof editing associated with Instagram will in fact turn you into the Herb Ritts of your product/service content marketing.
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4. It Makes Your own Brand Look Interesting
This is the great thing about using Instagram to display your product/service. Instagram filters create office supply suppliers, garbage removal services, and even internet marketers look awesome. Use Instagram to show off your product/service and even your corporate culture by capturing candid office moments. Instagram albums give personality to manufacturers in a manner that no other sharing network continues to be able to accomplish thus far.
5. Produce a Location Page for Your Business
Google Places and the new Google+ Local Pages for businesses have proven the importance of having a physical location mounted on your brand’s online presence. Instagram’s integration with the Foursquare location data source allows you to Geotag the location the picture was taken from (i. e. your place of business) which allows it to become added to the location page on Instagram. If users are browsing pictures based on location and see a product of yours that appeals to them inside their area, you may have a new customer. If a location is not listed, you can add your business to the Instagram/Foursquare database.
6. It can Easier to get Followers
Because you still cannot post links on Instagram, the public won’t feel like they are being bombarded with SPAM when following your brand account. If you frequently publish interesting images that feature your own product service on Instagram, customers are more likely to follow you there than on any other Social Network. It will be easier that you can build brand recognition with a bigger fan base. Because Instagram easily hyperlinks to your Facebook and Twitter accounts, it helps those social networks grow for you personally as well. The same rules of social network marketing apply though – interact with (comment and “like”) and follow your customers FIRST. On Instagram, these people actually follow back.
Although it doesn’t provide the linking opportunities that many internet marketers are overly obsessed with, Instagram is the easiest and most fun-to-use social sharing network out there and it can be a tremendous tool in developing your business’ brand persona and in getting brand recognition with your online consumer base.