A Peep into the Trademark Name of Viagra

‘Viagra’ had become a hero much earlier than its launch.
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Thanks to the media as well as makers. Viagra had been publicized as that one magic wand which could enhance a man’s sexual health triggered because of his impotency or to say according to the medical term prevalent–erectile disorder. Every where people could be heard referring to the so called forthcoming magical associated with Viagra much earlier than its start itself, scattered discussions on Viagra news, countless Viagra jokes and what not!

But have you ever thought that just how did Viagra get its a lot publicized name–‘VIAGRA? ‘ Whose mind child this brand name was? Presently there had been continuous speculation since then. Was it named as Viagra due to the proximity to the word ‘Vigor’ meaning strength? Many even guessed that may be it was named as ‘Viagra’ due to its close phonetic sonance to the well-known waterfall ‘Niagara’ epitomizing flow, energy and grandeur.

The reality is the reason associated with naming this anti -impotence medication ‘Viagra’ is much more banal or unadventurous.

The name ‘Viagra’ was finalized because of its being inoffensive in nature. This word was not in use in English or for that matter in any other language to convey a particular meaning and that is the reason why it was such that it could not result in any embarrassment or confusion to the body for the purpose that it was made for.

Certainly, the credit for publicizing this much famous name ‘Viagra’ goes to the state makers of this drug. It is a popular fact that just as mostly all the pharmaceutical companies work in consultation with their researchers and consultants similarly the makers associated with Viagra also work in close dexterity with their consultants who work on the drug names and later trademark them. Later these names are stored in the trademark drug names databank. When a new drug needs a brand name then all the drug names are considered as a potential candidate for that branding of the new drug.

Every new drug name has to fulfill a long list of criteria. For e. g. it has to be simple so that individuals find it easy to pronounce, it should be simple enough to be memorized by the people and most importantly it should not bear any kind of particular or unusual meaning in any language. After this the name goes to a number of linguistic screens to check that it will not carry any special meaning in an of the foreign languages and lawful as well as trademark screens to check that nobody else is using that particular title. Similarly the researchers of the recognized makers of Viagra also tested the potential name ‘Viagra’ in different styles to check that it does not have any uncommon meaning and is not used by anyone else in the world.