Electronic Marketing – From Education to Politics

Using the evolution of the magic world called ‘Internet’, the digital world has leaped forward tremendously. A click on of a mouse or a touch of a screen is all we need to purchase anything at all; be it a pin or piano.

With the Gen next moving in the direction of a more tech savvy world the particular applications of Digital marketing becomes endless. Its powerful reach and instant result mapping ability make it a very powerful tool, even to build up the Government.
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Social media are playing an essential new role in Indian democracy. “Earlier, elections in India were governed by either the wealthy class or the rural poor. “Now, even the middle class is fascinated, and social media is where they can show their opinion and talk. ”

Social media has become the new election battleground for India’s nationwide parliamentary elections. An example being ‘NarendraModi’s ‘ remarkable success at the loksabha elections happen to be largely credited to the social media and Digital world for beginning the ripple effect which later became the Publicised ‘ModiWave’. Digital Marketing and advertising offers a variety of advantages ranging from the interactive surface to its capability to go ‘viral’. This reasonable marketing world is touted as the matter of the future.

Marketing… a concept that has been the core of any successful story. This concept has taken many forms with the advent of technology and industrialization. It is very important for any individual or an organization to keep pace with the changing instances to climb the ladder associated with success. Hence the next big requirement for a faster reach to international market is to acquaint your-self with DIGITAL MARKETING.

Now what does this beautiful word mean… Digital marketing may be the collective term used to describe the techniques of marketing your company, brand or products on the internet. It encompasses a lots of techniques like search engine marketing, social media marketing, e-mail marketing and many more.

There are various advantages of adopting electronic marketing in your professional life. A few of them are:

– It is a faster technique to reach the masses.
– It is much cheaper than the conventional methods of marketing and advertising.
– It is a very popular source of connection with all age groups.
– It is a more effective way of handling enormous amount of data.
– It is attractive and hence the success rate of the marketing strategy becomes much higher.

The advantages clearly prove that the idea is worth learning and worth adopting. Hence a lot of recognized institutes are usually providing training in digital marketing. But because the concept is still evolving, it is vital to pay attention to few things before one enrols in a digital marketing and advertising course…

– Do they have Skillfully developed and Faculty?
– Do they provide face to face classroom training?
– Do they let you work on live tasks or provide any hands on coaching?
– Do they have any Corporate Tie-up?
– Do they provide revision lecture if one is unable to attend the lecture?

Many will declare Digital marketing has its flaws, but honestly it has a long way to look & the ‘Marketing’ of the future has certainly opened up new horizons. Many of which have already opened. A ‘Paradigm Shift’ awaits!