Think back over your recent recruitment campaigns. Did your ads often attract the high quality candidates which you were hoping for, with the right skills for the job? Your headlines enjoy a large part in attracting people to your ads.
Your headlines must not be an afterthought – research indicates that around 80% of those reading ads only look at the headline, and when it doesn’t appeal to them immediately, these people move on. Your headline is critical — its objective is to catch the attention of all those you want to reach. You have just a few seconds, probably less, to snare this attention.
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Writing great job advertisements is like some other marketing activity. According to the statistic over, this applies to the headline much more than any other aspect of the advertisement. You are putting yourself out there, offering your business, this time not to customers, but to good quality individuals who you wish will want to work for you and help you drive your business forward.
Review the head lines of your former ads. Do they jump out at you? Are they captivating? Is the text persuasive? Really does the job sound interesting? Does the task appeal to the desires of your possible candidates? Do you really know what your applicants are looking for?
Thus, the headline is by far the most important part of your ad. It should be emotive, stirring up excitement in the target audience and it should get them inspired to apply for your job.
Writing a subject that will appeal to your target audience will certainly set the bait for your potential employees – captivating them, reeling them in and making them wish to read more about what you have to offer.
Your own headline has to stand out, and it has to get this done amongst a sea of similar searching ads, whether in a newspaper or online. In printed form this is more challenging as costs are exorbitant and you want it to look good and become unique but most likely, in a small area. Your headline should be short plus sweet, no more than 15 words, or else the reader will quickly lose interest.
In many cases the headline can be the job title by itself. However , this can be spiced up with perks that won’t fail to attract your audience. For example , the title Public Relations Director could have a sub-heading (or strap line) of Overseas Travel. This can instantly appeal to those with a wish to travel and highlights a genuine and incredibly strong draw for a certain subset of individuals who you are hoping to attract.
The particular headline has to be short to grab the interest of the audience. It’s best to go for dark text on a white background, with plenty of white space surrounding it. You can use abbreviations that are well known in the trade, e. g. PR regarding public relations.