Since many of us have finally figured out the best way to spell Pinterest along comes Instagram. Instagram is a mobile application this is the brain child of Kevin Systrom, a college friend of Tag Zuckerberg’s. In fact , Zuckerberg invited Systrom to join him at Facebook once the social media site was still just an idea in Zuckerberg’s head, yet Systrom opted to stay in school. Here’s more on curtidas instagram look at our own website.
Basically has resulted in Systrom becoming Silicon Valley’s, and Stanford University’s, latest internet billionaire.
Instagram is a free photo sharing social media site launched on October 6, 2010. This allows users to download photos, process them through a digital filtration system, and share them with other users they are connected to. Instagram has been wildly successful from the beginning. By December 2010 they already had over 1 million users. By April 2012, 30 million users were downloading over one hundred fifty million photos on Instagram. Also in April, Instagram became available to android users. Seeing a risk to its social media dominance, Facebook acted fast to neutralize the latest competitor. Again in 04, Facebook bought Instagram for $1 billion.
How can local small businesses use Instagram? First, you have to register. To register a business you must have a location page. In order to create location page for your company, you must create an account in Foursquare. Foursquare is a location based social media site for mobile users. Instagram uses Foursquare’s location database to tag a photo to that location. If your location is not already listed upon Foursquare’s database, you can add it by following these steps as recommended on Instagram’s webpage:
Download and sign up for Foursquare from the App Store: http://bit.ly/lx9vzb or on the search engines Play.
Go to the Check-in tab plus search for the name of the place you want to include
Tap the “Add this place” option.
Once you’ve added the place towards the Foursquare database, you should be able to search for it on the Location screen within Instagram and select it to label your photo with the place you might have created.
Upload your photo, after that tap on the place name (in blue text) that appears above your photo to see the location web page you’ve created, where your image and all photos tagged with this location in the future will appear.
Once you’re set with Foursquare, go ahead and set up your Instagram account:
1 . Sing up using your brand name as the user name.
2 . Add a profile picture, information regarding the business and a link to your website
several. Link to our other social media accounts (Facebook, Twitter, etc . )
Now that you¡¯ve got your account set up, you can begin to build a presence on Instagram. Among the methods that you can use are:
1 . Share compelling content. Where have you heard that just before? Anyone who has followed inbound marketing, search engine optimization, and building an online presence knows that everything starts with content. Don’t be afraid to experiment with your photos. Ask for comments from your followers. What do they like the most? How about the least?
2 . Use hashtags to find more followers and share your photos. When using hashtags, become specific. This will help you find like-minded folks who will be more likely to be interested in your product or service. So instead of simply saying #car, say #bmw. Try to engage the people who are most directly interested in your product. Look at what other businesses are doing in your industry. They probably have used concepts that have not occurred to you.
three or more. Share the photo on other social media sites. Instagram allows you to simply share photos on Facebook, Foursquare, Twitter, Tumblr, and Flickr. Once these users see your photo they will go to your site, or begin to stick to you on Instagram.
4. Make sure that your photos tell the story you want to say to. Posting a photo of that great meat dinner you’re about to eat will not do you much good if you very own a tire shop. Be authentic. Your users will be able to tell if the photos you are posting are real or not
5. Be consistent. No longer over-saturate your posts, but post usually enough to keep our followers engaged.
One of the criticisms of Instagram is the fact that its filters destroy good pictures. This complaint has come mainly from professional photographers who may be feeling the heat of competition. Their specifications of what is acceptable are generally higher than the public at large as well. For most business purposes, the photo reproduction within Instagram is “good enough”.
The other criticism is that Instagram has no business model and little or no income. But that is Facebook’s problem, not yours. As more and more online searchers conduct business on mobile devices, it is the prudent online marketer who will benefit the most. Leveraging apps like Instagram will pay dividends down the road.